Calvin Klein’s Obsessed

Processed with VSCO with bbma preset

As the reinvention of an iconic fragrance, OBSESSED plays on the evocation of memory through scent. Mixing memory and desire, masculine and feminine, the past and the present, these compelling fragrances echo the original OBSESSION, yet blur and reformulate scents for both men and women today.

At the heart of OBSESSED is the memory of a past love, triggered by the scent of another on the skin. Here, the genders are subverted and layered, with the traditional scents of the masculine Fougère—particularly White lavender—harnessed for the women’s fragrance, while the men’s scent is in thrall to a dark Vanilla. These elements are combined with materials more typically associated with each gender; Musks add a sensuous warmth to the women’s fragrance while Amber and Woods strengthen the sense of masculinity in the men’s. It is this tension, a compulsive push and pull that makes the wearer return to the fragrances time and again.

Processed with VSCO with bbma presetProcessed with VSCO with bbma presetProcessed with VSCO with bbma preset

Watch the official campaign video below :