On January 6, Chanel launched a completely new anti-aging solution powered by longevity ingredients sourced from the world’s Blue Zones – geographic areas of the world where people live measurably longer lives. Aptly dubbed the Blue Serum, Chanel’s latest skincare innovation promises to give us a completely different approach to anti-ageing. Unlike most of the traditional anti-aging solutions, which come with a promise of turning back the clock, Chanel’s Blue Serum embraces a more holistic approach to aging.
The Blue Serum is inspired by common lifestyle characteristics that are shared among the people inhabiting the Blue Zones. For example, Venn Diagram of longevity clues from Okinawa, Sardinia, and Loma Linda, shows that these people are putting family before other concerns, they are socially engaged, a constant moderate physical activity is an inseparable part of their lives, they smoke less, eat moderately (semi-vegetarian diet with plenty of legumes), and consume alcohol in reasonable amounts, especially wine.
Encapsulating the spirit of the Blue Zones, Chanel has created a powerful anti-aging serum based on three key ingredients sourced from the world’s hot spots of longevity: green coffee from Costa Rica, olives from Sardinia, and mastic resin from Greece, where it is also known by the name “Chios tears”. Combined together, these precious ingredients from the plants of the Blue Zones will improve the longevity of the skin and rekindle its youthful glow.
Chanel added another scent to their new launch that smells different from their other skincare lines. At first, I smell alcohol, then I thought that it smells quite familiar, more like an after-shave. Then, there’s some sweetness and powderyness to it. It smells more like perfume. Oh dear, Chanel just came out with a proper skincare perfume 🙂 🙂
I honestly wouldn’t mind the scent if I could wear it rather than on my skin. I feel that they put a bit more attention to their fragrance, which is good, but bad news for those with fragrance sensitivity. The scent doesn’t linger too long, so you won’t smell it as much after a few minutes.
Blue Serum comes in a dense gel serum texture, which doesn’t feel oily or heavy at all.
There’s no cooling sensation upon application, rather, it just spreads easy and gives a slight firming effect.
My skin feels a bit sticky to the touch, but it isn’t a problem as I follow with a moisturiser. I was surprised that afterwards my skin feels quite firmed rather than hydrated, which I didn’t expect at all.
A lightweight, nourishing serum that helps keep skin looking younger,firmer and healthier. After 4 weeks of use, skin appears smoother, witha 35% reduction in the appearance of wrinkles, 26% firmer and 37% more even.
Inspired by the regions where people live longer: the Blue Zones, Chanel Research sourced three longevity ingredients from the diet of the Blue Zone populations for the first time in a breakthrough skincare.
GREEN COFFEE FROM NICOYA, COSTA RICA
Heightened antioxidant properties help shield the complexion. Following a specific Polyfractioning extraction process, the resulting Green Coffee PFA** contains 70 times more antioxidant active molecules than are found in regular coffee beans.
BOSANA OLIVES FROM SARDINIA, ITALY
Essential fatty acids and higher-level skin-fortifying polyphenols help protect skin. The patented Oleo-Eco-Extraction process delivers their most powerful properties.
LENTISK FROM IKARIA, GREECE
Naturally occurring Oleanolic Acid helps reinforce skin’s natural restorative abilities. Purified through CO2 Supercritical Extraction, these molecules ensure optimal protection for skin.