Pop di Pop : Pop It with Swatch

Where does time go to? According to the new Swatch POP Collection, a zillion different destinations. These eye-catching watches have pop-out heads with a mind of their own. One minute they’re ticking along on your wrist. The next they have hooked up with a cute pearl necklace, or attached themselves to your yoga mat in search of a Zen moment.

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The heart and soul of the new Swatch POP Collection comprises nine watches in designs guaranteed to let the imagination run wild. Three stunning black and white pieces – POPdancing, POPmoving and POPlooking – salute graphical purity. They are joined by a trio of colored creations – POPalicious, POPiness and POPpingpop – with confetti replacing digits to offer some alternative eye candy. Adding extra fizz to the family are POPover, POPtastic and POPthusiasm. Neon meets pop art and makes a splash as these extrovert timepieces pimp it up and pump it up. Every watch comes with a special clip to attach it to wherever the wearer’s imagination takes it. Since Swatch knows these watches are destined to go places, there is a POP accessories range embracing colored neck chains, a metal pocket chain and a magnifying table-clock stand. Matching wall watches complete the line-up – just pop it up!

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It’s impossible to forecast where these travel-happy timekeepers are going to pop up next, so Swatch is teaming up with a selection of digital influencers from all over the globe and inviting them to pop it up their way. These creative communicators, from the worlds of street culture, humor, fashion and dance, will share their POP-inspired “secrets”. Anything could happen and Swatch POP is the perfect canvas for the imagination.

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Prices : €75 | Available online  and in stores worldwide