Beyoncé drops IVY PARK


Don’t we all love strong and confident and independent women?

Well today march 31 superstar Beyoncé dropped her new sportsline”Ivy Park”.

A sports line that will be exclusively distributed by Topshop, Nordstrom and Zalando.

The collection will encompass clothing, footwear and accessories across dance, fitness and sports categories. It will have technical performance characteristics as well as an ath-leisure side, targeting women who go to yoga or the health club, as well as those who just want to look as if they do.

The empowering collection ‘Ivy Park’ will offer products for all women of all body types, all sizes, and all price-points. The collection has been designed with strength, wellness and health in mind; Aiming to celebrate physical and mental health and well-being. ‘Ivy Park’ will encourage women to make sport an everyday part of their lives, leading them to feel good about their bodies inside and out.

IVY PARK is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.

Sir Philip has created some amazing collaborations but U wanted a partnership and a stand-alone brand. 

When I’m working and rehearsing I live in work out clothes but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”  – Beyoncé

The Spring /Summer ’16 Collection will be available from 14 April 2016.

Can’t wait ? Well check out the images and commercial below!

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