It’s no secret that in recent years, retail giant Abercrombie & Fitch has had its ups and downs, making headlines for seemingly anything but its actual clothes. But we haven’t forgotten the brand’s glory days, when its polos, button-downs, and cargo pants (or at the very least their often clothing-optional catalogs) were basically standard issue gear for the coolest guys in your school. But the brand is on a new path for 2016, starting with a menswear overhaul by former Club Monaco designer Aaron Levine. Levine’s long been known amongst industry insiders as a man with a penchant for serving up tasteful, classic menswear with just enough bells and whistles to turn heads. So, without further adieu, check out Abercrombie & Fitch’s Spring-Summer 2016 menswear collection below.
I know what you’re thinking: Hold on, where are all the embroidered moose and faux-vintage college tees? What happened to all the billowing cargo pants and skin-tight polos? Well, that’s the Levine touch. His vision for A&F harkens back to the days when, believe it or not, Abercrombie was known as one of New York City’s best sporting goods stores for outdoorsmen (in fact, its “founded in 1892” thing is actually legit). But in 2016, that rugged spirit translates best into safari jackets, chunky cable knit sweaters, minimalist bomber jackets, and lived-in linen shirts.
But Levine hasn’t completely abandoned Abercrombie’s recent history. The brand’s henley shirts, always a fan favorite, are here to stay, albeit sans-moose. And as for those infamous cargo shorts? They’re not going anywhere either—just don’t be surprised when they fit slim and don’t extend past your knees. As Aaron himself says, “Look, there’s no single switch we can flip. No magic bullet.” He’s right that it will take time for customers to get used to a new, totally-styling A&F, but we’re glad to see the brand finally moving in the right direction. I am a huge fan of the collection and i’m really glad they made this huge change, it was really necessary.
What do u guys think of the new change ? good or bad?