Quality and design are the keywords for the new AW15 collection of Primark.
The cuts, materials and finishing touches will make the difference in this seasons collections.
Streetwear stays an important trend that refers to the 90s hip hop scene.
It provides a look & feel fresher and renewed hipness to the entire Outta Compton theme.
The oversized silhouettes with big boots and square plaid shirts will create the perfect outfit for the urban outsider.
The oversized looks can also be found in the Polar Luxe collection, a fall trend that gives the preference to basic lines and lovely and delicate fabrics.
Layered textures provide warmth and comfort while a neutral color scheme preserves a more Scandinavian look.
The Art Hounds collection refers to the famous “Bauhaus students” back in the sixties.
The high quality makes clean lines and straight cuts possible to create that remarkable and clean look.
Turtlenecks,cigarette trousers and soft materials suits are essential in this Beatnik look.
Primark also launches 2 new costume collections: “ British Wool ” and “ Irish Molloy & Sons Donegal Tweed “ . A collaboration with local weaving shops located in Yorkshire and Donegal allows them to create pure wool costumes.
The high quality linings and prestudied finishing touches contribute to the presentation 2 exceptional and impressive costumes.