It all started with a bang !!! Monday night, the creative director of Balmain, Olivier Rousteing, took the red carpet at the Billboard Music Awards together with his friends Kendall Jenner and Jourdan Dunn. They were all dressed in Balmain x H&M – revealing the first pieces of the collection. Through social media, H&M and Balmain invited their fans to join a movement of togetherness with: #HMBalmaination.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.
Under the creative directorship of young Olivier Rousteing, Balmain – the epitome of French luxury – has grown into a global pop culture phenomenon, with modern day icons like Kim Kardashian and Kanye West marching in the forefront
The collection will be available from November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.
MORE INFO COMING SOON !!!